Spring fair 2018 feedback

Posted on February 26th, 2018

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We recently returned from Spring Fair 2018 where as ever we had a fantastic show. Throughout the show we have seen some interesting sales trends regarding our new and current Spring/Summer ranges. So this is a worthwhile opportunity to showcase what will be undoubtedly popular and what your essential purchases will be for your Spring/Summer headwear collections.

One particular trend is with colourful straws with ribbons and bands. Our biggest seller of this by far was our ladies wide brim detailed straw S276 along with the natural and navy coloured S279. Straws developed with your male customers in mind were also very popular. Our new straw fedora with patterned band S290 was another bestseller from the show. We also saw great interest in more luxurious options like SL41 and SL43 which feature standout styling while still being practical.

Sun Hats are always popular year on year and we had some large purchases of these also. Our ladies reversible wide brim A1399 features two superb bird print designs as was one of our biggest sellers at the show. But we also saw great enthusiasm for the Men’s fedora with chin strap A1398 and fedora A1389, two more exceptional new designs.

We previewed a range of new children’s hats at the show. The most popular included our new plain baseball caps C588 and C587 which feature bright colour schemes and are superb value for money. New and current bush hats were also well purchased. C544 and B273 will be ideal for your customers looking for that perfect summer holiday hat that can offer decent sun protection.

While the customers who we spoke to were impressed with the new additions to our Spring/Summer collection we also still saw interest in our current ranges. Flat caps are suitable all year round and our more traditional inclusions like H92 and A45 were the two biggest sellers from the show. Other bestsellers include the chino cadet cap A164, washed denim bush with eyelets A139 plus the Aussie styled ripstop hat A1001.

Hopefully this will give you a good idea of what will be hot for the upcoming season and what the essential purchases should be for SS18. Some of our newer hats are available for purchase while others will soon be arriving. So this is a healthy reminder to keep an eye on these bestsellers before they are soon sold out.

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